Designed a new user portal for ASCP members that features a personalized, card-based dashboard.
Conducted stakeholder interviews, heuristic evaluation, and user testing to ensure design met the varying objectives of several departments.
Worked closely with the development team by planning and participating in agile sprints, iterating on the design as updates and issues surfaced and ensuring final build met usability and style requirements.
Led redesign efforts for new online store with simplified product navigation, transactional flows, enhanced marketing widgets, and responsive mobile views.
Created interactive Axure prototypes that allowed various departments to review and provide input throughout the design process.